The Gucci Twinsburg Show Had Us Seeing Double

I am a son of two mothers: mum Eralda and mum Giuliana. Two extraordinary women who made their twinship the ultimate seal of their existence," says Alessandro Michele, referencing his mother and aunt for the inspiration behind Gucci's Spring/Summer 2023 Show – titled Twinsburg. The show follows the house's previous campaign that was inspired by Stanley Kubrick's films, featuring the iconic twins from the film – The Shining. And thus for Milan Fashion Week, the Kering Group brand presented a fashion show with an entire cast of twins.

Just like the Gucci logo with double GGs , the new narrative brings forth 68 pairs of monozygotic twin models to the stage. The show started with one twin walking down the runway alone, separated from their sibling by a wall. Then, the wall rose and the twins paraded down the catwalk together, hand in hand and in perfect symmetry.

"As if by magic, the clothes duplicate themselves. They seem to lose their singularity status," explains the creative director. "The effect is alienating and ambiguous. Almost a fracture in the idea of ​​identity, and then, the revelation: The same clothes emanate different qualities on apparently identical bodies. After all, fashion thrives on serial multiplications that do not hinder the most genuine expression of every possible individuality."

Twins walked down the runway wearing pinstripe suits, majestic satin capes, talking denim overalls and lightweight suits that float in the air. And finally a reference to a childhood memory: A tribute to a funny character from the film – Gremlins by the American director Joe Dante.  A magnetic collection that makes us think of the canonicity of the fashion system, because as Alessandro Michele said once before: "Fashion, after all, lives on serial multiplications that do not hinder the most genuine expression of every possible individuality."