Gucci Introduces An All-New Video Shopping Feature
Of the innumerable fashion and retail companies stepping up their online presence in light of ongoing social distancing measures, Gucci has announced its brand new, personalised video shopping feature, in an effort to recreate the brand’s highly crucial and revered in-store experience.
Dubbed "Gucci Live", the video service connects store staff with consumers via both mobile devices and online computers. Operating out of a dedicated set in a 2,300 square metre service centre in Florence, employees clad in black tuxedos, bow ties, and red gloves warmly welcome customers to modern day remote clienteling.
Having proven to be a success thus far in its testing phase, the online video service will be available across the Europe, Middle East, and Africa regions upon its official launch, before expanding worldwide to cities such as New York, Tokyo, Singapore, Sydney, Shanghai, and Florence.
As of now, Gucci Live boasts not only a dedicated set that operates independently of the store, but also the ability for online shoppers to have built-in access to personal video calls — designed to feel similar to that of an in-person visit, incorporating one-to-one interaction with a real person showing physical products. To protect the privacy of all potential clients and ensure their comfort, the Italian house has also noted that, despite the feature being a video call, customers are only heard by staff and not seen.
Conveying future plans of incorporating augmented and virtual reality, computer vision to analyse facial expression, additional virtual assistants, and live chats, Gucci vows to work toward achieving an overall humanistic approach, whilst leveraging technology to augment human skills and decrease friction, uncertainty, and anxiety.
Visit gucci.com to find out more
