A behind the scenes look at the creative process of the new Gucci project where eyewear takes centre stage, 

Introducing the new Gucci project where the eyewear collection of the Italian brand occupies a central place. #GucciGig is inspired by the rich visual tradition of concerts, clubs and festivals. The creative director, Alessandro Michele, invited musicians and artists to work together to produce original works for Gucci.

#GucciGig_Alex Cameron_2_Courtesy of Gucci.jpg

#GucciGig_Alex Cameron_3_Courtesy of Gucci.jpg

#GucciGig_Alex Cameron_5_Courtesy of Gucci.jpg

#GucciGig_Alex Cameron_4_Courtesy of Gucci.jpg

For the project, 12 musicians from all over the world were asked to represent their personal live performance experience through shots, videos or exclusive illustrations, along with collaborators such as artists, illustrators, photographers, video directors and graphic designers. The results took on many forms, from photography to illustration and video; with genres ranging&nbsp;from behind-the-scenes reporting and onstage, fan art to the design of concert fliers.

Within their works, the musicians celebrate the most individual styles of the current Gucci eyewear collection. The designs have a distinctive spirit of rock &#39;n&#39; roll:&nbsp;featuring large square shapes decorated with beautiful pearly acetate, rich glass paves and colorful leather details. In addition to the square pieces and a selection of street style aviator models that reflect the theme of daring forms combined with rich colors.

#GucciGig_Lou Doillon_1_Courtesy of Gucci.jpg

#GucciGig_Lou Doillon_2_Courtesy of Gucci.jpg

#GucciGig_Lou Doillon_3_Courtesy of Gucci.jpg

The musicians and bands of #GucciGig, come from diverse countries with different styles, and they go from Alex Cameron, in collaboration with Jemima Kirke and Jack Ladder, Yves Tumor with Jordan Hemingway; Curtis Harding with Matt Correia and John Zabawa until the band Amyl and the Sniffers with Jamie Wdziekonski, Lou Doillon and Jehnny Beth with Johnny Hostile.

#GucciGig_Curtis Harding_10_Courtesy of Gucci.jpg

The launch of #GucciGig is synchronized&nbsp;with the debut of the Gucci Spotify account, where each musician of the project will create a playlist with an unexpected theme.

#GucciGig_Jehnny Beth_2_Courtesy of Gucci.jpg

Gucci Eyewear: Music And Rock 'N' Roll

Tags

Related Articles

Beauty

#ForeverGuilty: 6 Things You Need to Know About the new Gucci Guilty

Fashion

Harry Styles Reunites with Piglets in the New Gucci Tailoring Campaign

Fashion

LIVE: Gucci Cruise 2020

Recommended posts for you

Culture

The White Lotus Season Three Featuring Lisa Debuts February 17

Fashion

Calvin Klein Back at New York Fashion Week with Veronica Leoni's First Show

Fashion

Jeff Satur Is Valentino's First Thai Brand Ambassador

Fashion

Kim Soohyun is Prada's Latest Brand Ambassador

Living

A Limited-Edition Snake-Themed Tea for Lunar New Year

Fashion

10 Little Black Dresses for New Year's Eve and to Celebrate 2025

Watches & Jewellery

Rose Gold Jewellery Timepieces to Have and Hold

Watches & Jewellery

Exclusive! AESPA on Their Love for Chopard, 'Whiplash' Comeback & More