Givenchy Debuts Campaign Video For #Arivenchy
Givenchy reveals its campaign video, #Arivenchy, featuring its Fall-Winter 2019 -2020 collection with the new face of the brand, Ariana Grande.
Captured in a black-and-white 90s-inspired documentary style, director Craig McDean captures Grande as she arrives on-set for a photoshoot, improvising as she speaks to the audience. Dressed in key looks from the Fall-Winter 2019-2020 collection, she happily sings and banters with the cameraman over stage directions and poses, to a catchy background track featuring her vocalisations over an R&B beat.
She appears in multiple outfits such as a voluminous black and embroidered off-the-shoulder top, a sharply cut suit and a floral print dress, reminiscent of the campaign photos released earlier this week.
In the final scene of the campaign video, Grande pulls her ringing cell phone (also in a Givenchy case) from a mini Eden cross-body bag, takes the call and apologizes to the crew saying she has to leave the set right away — but not before checking if she can keep the coat and bag that she’s already wearing.
Watch the full video here:
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