Fashion

Get the look: How the It girls of today are doing 90s fashion

We pick out the most iconic items from the past that are trending with today's fashion icons.

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Shoulder Bags

These were the accessory of choice for all the 90s It girls and fashion icons — think Hilary Duff to Jennifer Aniston and the Olsen twins.  Featuring a baguette silhouette and a shorter handle to sling around your arm, cute shoulder bags were the definition of arm candy back in the day.  

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The It girls of today certainly think so too, as the shoulder bag has been trending big time on Instagram: Matilda Djerf, Bella Hadid, Dupa Lipa, Leonie Hanne and Danielle Bernstein were all spotted carrying it.

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These fun little bags are perfect for adding a pop of colour or print to an outfit. Go with traditional silhouettes like Fendi's 1997 Baguette, or for more contemporary designs like Bottega Veneta's Chain Pouch.

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Louis Vuitton M81098 Loop Bag
Fendi Baguette 1997 Beige FF wool bag
Louis Vuitton Pochette
Celine mini ava in smooth calfskin flamingo
Bottega Veneta Chain Pouch in Zebra
Prada Cleo brushed leather shoulder bag with flap
BY FAR Daisy Mauve Suede Leather
MANC Lilith Blue

Strappy Sandals

Another trend that the A-listers of the 90s loved was strappy heeled sandals. These dainty shoes were everywhere in that era, and were spotted on the likes of supermodel Cindy Crawford, Halle Berry and Britney Spears; the Haliwell sisters on Charmed loved wearing it too. 

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Today, these chic, easy-to-wear shoes are all over Instagram. From Kourtney Kardashian to style influencers like Aimee Song and Leonie Hanne. The versatility of the strappy sandal is evident in these looks. It can jazz up a pair of jeans and add a touch of retro-chic to more modern ensembles.

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Various brands have been updating this iconic 90s shoe to suit the current fashion landscape. Bright, IG-worthy colours feature alongside trendy new styles, as with Bottega Veneta's chain embellished Strech Sandal.

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Bottega Veneta Stretch Sandal
Bottega Chain Stretch Sandal
Tony Bianco Lily Musk Nappa 9.5 cm Heels
Andrea Wazen Gem
Alias Mae Aspen Heel in Bright Blue

Slip Dresses 

From Kate Moss and Naomi Campbell twinning in metallic silver to Melissa Joan Hart's pale green satin number, this oh-so-flattering dress is a silhouette that has stood the test of time.  

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Ariana Grande was seen in a vintage Versace — that Jennifer Garner wore on 13 going on 30 — and Addison Rae in a floral Vintage Betsey Johnson that just screamed 90s, proof that the slip dress has definitely made a comeback.

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The minimalism of the slip dress provides a great canvas for you to express your style. Pair it with sparkly bling for a glam, evening look, sneakers for those casual but dressy days, or with sandals and a mini bag for a summer in Santorini.

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Bottega Veneta Asymmetric ruched satin-jersey mini dress
Max Mara Gaetana satin midi dress
Reformation Sofia Dress
Jacquemus La robe Saudade Asymmetrical mini dress.
Reformation Rhea Dress
Silk Laundry 90s Slip Dress
The Row Edi Dress

Logomania

Logomania was born as a sartorial response to the economic growth of the 1990s in America. In the beginning, branding on fashion apparel was used as a way of expressing one’s wealth and status and it eventually turned into an aesthetic trope. Designers like Calvin Klein and Christian Dior splashed logos across their bags, T-shirts and other apparel; A-listers of the era like Paris Hilton and Missy Elliot were big fans the logo trend.  

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Fast forward to the 21st century, and the celebrities of today like Khloe Kardashian, Kylie Jenner and Hailey Bieber have taken inspiration from the stars of the 90s, with many spotted wearing monogrammed outfits by the likes of Dior and Fendi.

Many designer brands — such as Chanel, Fendi, Dior Gucci and Louis Vuitton — have been reviving the monogram print. The respective house logos have been spotted on knits, accessories, outwear, jeans, and of course, bags. The Dior Oblique print, in particular, is a popular pick amongst the style icons of today.

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These are some of the iconic, trending brand monograms for you to get in with the logomania well, mania that is taking Instagram and the fashion world by storm.  

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Dior Book Tote Burgundy Dior Oblique Embroidery
Fendi Brown micro mesh dress
Dior Saddle Bag Blue Dior Oblique Jacquard

Mini Skirts

The mini skirt featured in several popular 90s/early 00's movies and television shows, and was often seen on the most style-savvy characters. The iconic fashion sense of 90s screen fashionistas like Rachel Greene, Cher Horowitz, and The Plastics from Mean Girls is back and becoming popular with the fashionistas of today. 

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Minis skirts have been spotted on Instagram stars like Negin Mirsalehi and Leonie Hanne as well as major celebrities like Bella Hadid and Dua Lipa. Minimalist chic, glammed up, dressed down or summer-ready, these looks are sure to inspire your next outfit.

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The best part about the mini skirt? It can be worn all year round, and be dressed up or down. Whether you're pairing it with boots and knits for sweater weather, a crop top for the summer, or going for a preppy look ala Cher Horowitz, there is a 90s revival mini skirt out there for you.  

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Saint Laurent Mini Skirt in Gabardine
Saint Laurent metallic mini skirt
Reformation Robbie Skirt
ALICE + OLIVIA Carter pleated checked twill mini skirt
Dion Lee A-line leather skirt

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