A Fusion of Italian Tailoring and Artistic Exploration: Ferragamo Spring/Summer 2024
Maximilian Davis at Milan Fashion Week rethinks the Italian tailoring of the Italian brand. A Spring/Summer 2024 Women's and Men's collection in which even the details become unpredictable.
"Fetishism is an integral part of my creative DNA. There's a distinct modern appeal in incorporating it into your everyday attire," explains Maximilian Davis, the creative director of Ferragamo, who recently showcased his latest Spring/Summer 2024 fashion extravaganza. Continuing to refine and elevate the Italian brand's trademark style, Davis embarks on a journey that blends Italian and Caribbean influences. As stated in the press release, the collection draws inspiration from the Italian Arte Povera movement, fusing natural materials with industrial elements to evoke contemplation in the observer.
"I aimed for each element to exude a sense of lightness, not only in terms of fabrics and construction but also in harmony with people's desire for clothing that resonates with their daily lives. I discern a certain familiarity in the Italian approach to dressing and living—a naturalness that closely aligns with the Caribbean spirit. It's the notion of consistently following one's own rhythm and tempo," shares Maximilian Davis.
The Spring/Summer 2024 collection is a manifestation of the Italian tailoring cult, celebrated through sharply austere designs featuring dynamic slits that tantalisingly reveal the body. Aerodynamic suits for both men and women come alive with the wearer's movements. The materials employed are organic and sophisticated. "I aspired to create garments that are pure, authentic, and distinct, boasting a unique identity that renders them easily recognisable and simultaneously intriguing to the touch," remarks Maximilian Davis, introducing a palette of minimalist colours, including sky blue, Ferragamo red, saturated green, and neutrals.
The runway showcases Harrington jackets imbued with a utilitarian essence, elegantly draped jersey dresses, and gowns adorned with shimmering leather bustiers reminiscent of Renaissance armour. Tailored leather garments are effortlessly styled, accentuating the material's inherent organic imperfections. The meticulous attention to accessories is undeniable, featuring oversized rectangular crocodile-clutch bags, bold belts, and statement necklaces that complement airy dresses and tops.
Maximilian Davis successfully forges a connection between his Caribbean heritage and the rich Italian legacy of the Ferragamo brand. With each collection, he showcases his keen aesthetic sensibility. While some fashion brands may opt for minimalism and abstraction, Davis injects a sense of excitement into his collection through artistic parallels, conceptual elements, and unexpected reflections.
