Fendi Welcomes Greg Hsu as New Brand Ambassador

In an effort to penetrate deeper into the Chinese market and push diversity boundaries, Fendi taps Taiwanese singer and actor Greg Hsu as the Italian luxury house’s Greater China Region Brand Ambassador.

Having been nominated twice at the 52nd and 55th Golden Bell Awards for Best Supporting Actor and Best Leading Actor, Hsu’s popularity sky-rocketed after his exquisite performance in two TV series masterpieces - ‘Nowhere Man’ and ‘Someday or One Day’. Accumulating his successes, Hsu was also nominated for several awards at the 14th Asian Film Awards and his film ‘A Sun’ was shortlisted for Best International Film Award at the 2021 Academy Awards. 

After Hsu shot to fame for his flair in film and television productions, the actor-turned-musician made a breakthrough into the music industry and debuted his first eponymous album ‘Greg Han’ in 2021. Breathing new life into his career, Hsu’s debut album was rewarded with a nomination for Best New Artist at the 33rd Golden Melody Awards in 2022. The breakout star unexpectedly wowed audiences and listeners from Chinese-speaking regions, gaining recognition for his talent in acting as well as his strong artistic shaping power in popular film, TV series and the music industry. 

An unbreakable and close-knit relationship was forged between Hsu and Fendi. Numerous invitations to the Maison’s events were extended to the actor, and there was when their relationship sparked and took off. As a close friend of the Fendi family, Hsu was occasionally spotted donning Fendi’s new ready-to-wear collections and accessories. Hsu’s enigmatic looks and compelling charisma are synonymous with Fendi’s irrepressible spirit, hence making the star the perfect appointment as the new ambassador. 

Illustrating Fendi’s heritage of classics and impeccable innovation, Hsu embodies a youthful and sprightly style in Fendi Menswear, injecting new vitality and rejuvenation into the brand.