Fashion Has Entered Its Villain Era
Edgy, cool, and androgynous—embrace your worst behaviour this fall.
As the summer months come to an end, this fall black is the new black. Judging the monotone Saint Laurent Spring/Summer 2023 menswear collection's cast of shaven heads and jet black bobs, it's becoming increasingly clear fashion is taking a dark turn.
Grounded by the rebellious freedom of post-pandemic life, the latest nostalgia-driven trend ploughs over the happy-go-lucky '00s and embraces the edgy coolness of '70s punk-rock legends. Gone are the days of butterfly tops, now designers are turning to the cigarette-in-hand rockstar girlfriend aesthetic. Where fashion exuded a sense of Y2K optimism with the return of in-person shows just last year, all signs point to this a new (shall we say villainous) vintage-era love affair. Yet this edgy attitude comes as no surprise with pop culture's latest obsession with rebellious teens. From the all-encompassing Euphoria phenomenon to hit songs by rock revival band Måneskin the latest trend feels timely, and almost expected.
Celebrities and supermodels alike have been leading the way. Within the last month, supermodels Grace Elizabeth and Fran Summer along with actress Niccola Peltz-Beckham have all foregone their usually lighter long locks for a darker chop. Most notably, social media darling Julia Fox has been embracing the title with her darling looks and carefree attitude— she may just be the quintessential villain in the best way. In other words, this trend is causing all the trouble, and we’re here for it.
Even street style seems to be catching on with the industry's top models embracing black from head to toe. It's minimalist, it's bold, and it's sure to dominate style this fall. Here, L'Officiel rounds up the best villainous looks to channel.
