A Look at Coach's Signature Collection with HAIM, Ma Zhe and Xiao Wen Ju
Check out Coach's latest collection as it continues to tell the story of a new generation through campaigns full of young talent.
It’s all about staying true to the House’s codes this season. Coach introduced its Signature collection for spring with a brand new campaign featuring sisters Danielle, Este and Alana Haim, Ma Zhe and Xiao Wen Ju.
The campaign captures and follows the cast through the cultural hubs of New York and Shanghai to introduce a reimagination of the House’s Signature. The group of artists and models reflect on the optimism and attitude of now as they infuse their own personal style to the Coach's iconic pattern and demonstrate an original approach to its heritage.
As Coach celebrates a new chapter of self expression and of their enduring House symbol, Signature can be found on denim ready-to-wear pieces, boots and, of course, Coach icons such as the Rogue, Tabby and Field Tote.
The Signature campaign and collection is a continuation of the message from last month’s 'That’s My Ride' campaign. By remixing Coach icons, such as redefining the Horse and Carriage in vibrant new colours, the House wants to tell the story of a new generation.
