Coach's Fall 2022 Campaign is a Celebration of All Kinds of Love

There's more than one kind of love and Coach's Fall 2022 campaign can attest to that. Featuring a number of duos selected through street casting and open calls, this grungy selection of images showcases the best of honest platonic and romantic love.

Made in collaboration with photographer Juergen Teller and artistic duo Mint + Serf, the couples were captured in casual, yet bold Coach pieces from the collection: Shearling and leather outerwear, lace and crocheted dresses, and leather ready-to-wear pieces inspired by leather bars of the '70s.

The collection was inspired by the raw and expressive pieces of Mint + Serf, where new artworks were also created by the duo exclusively for the partnership. 

During the course of the campaign, the house shared the story of one platonic duo that found each other through dance. Showcasing their talent in a spontaneous streetside waltz video, best friends Josi Díaz and Alex gushed about how they connected through the NYC dance community. Growing up attending classes at the Broadway Dance Centre and majoring in different styles, the Puerto Rican duo now dance together under the Manhattan Bridge every day.

Watch their video below: 

Besides the unique relationships shown in the Fall 2022 campaign, Coach also shines the spotlight on its Rogue and Bandit bags. Much like some of the duos featured in this project, these bags represent modern icons of contrasting styles, set to be "reimagined for the next generation".