Coach Celebrates Mother's Day with a Warmfelt Campaign
Coach's "I Got it From My Mom" campaign celebrates the unconditional love mothers give every day, as well as the many talents, gifts and traits we inherit.
There is nothing fiercer and stronger than a mother’s love and Coach makes sure to highlight this by introducing its latest campaign for Mother’s Day, featuring Coach Family usuals including the likes of Jennifer Lopez, Noah Beck, Tommy Dorfman and Jessica Kelly along with their loved ones.
“This Mother’s Day, we wanted to recognise all the ways mothers inspire and shape us,” said North American Brand President and Chief Marketing Officer of Coach, Sandeep Seth. “We also wanted to celebrate the joy found in the things we pass from one generation to another, and our brand’s role in creating special memories for our customers over the years.”
“I Got it From My Mom”, is a playful reference to Coach’s legacy and bags handed down from one generation to the next. The campaign celebrates the many roles that mother figures take on, whether it be as mentors, muses or sources of style inspiration. Filmed and captured by Joshua Woods, the campaign introduces portraits of the cast with their family members, followed by a video series where they share the unique gifts, talents and traits they got from their moms.
