Once Worn by Jennie, L Seoul's Mini-Skirt Sold Out In 15 Minutes
Contrary to popular belief, L Seoul is actually a Vietnamese brand that's beloved by K-pop stars.
For those who rue missed opportunities to snag a bargain from their idols, L Seoul continues to accept pre-orders for its latest hottest dress.
This isn't the first time K-pop stars have donned this brand, nor is it the maiden voyage of a Vietnamese brand onto the global fashion stage. Over the past year, Vietnamese designs have garnered international attention multiple times, propelled by the K-pop idol craze and the broader fame of global celebrities. This surge in popularity hasn't just stayed within Vietnamese borders. Previously, Vietnamese fashionistas often sought after foreign brands from countries like China, Korea, or Thailand. However, now, the quality and impressive designs of Vietnamese fashion have captivated fashion enthusiasts in Southeast Asia and beyond.
Speaking of L Seoul, Jennie of Blackpink recently teased her collaboration with Gentle Monster on Instagram, featuring a quick promotional video showcasing her eyewear collection. Fans quickly noticed that she was wearing the Calos two-piece mini-skirt from L Seoul. Within 15 minutes of the announcement, L Seoul had sold over 2,000 of its stock. The brand revealed that buyers not only hailed from Vietnam but also from other countries, eager to emulate their idols' style. Previously, notable personalities such as Miyeon from (G)I-DLE, IU, Sandara Park, TWICE's Momo, among others, have been spotted in L Seoul's designs.
The synergy between Jennie's style and L Seoul's designs is evident, which is why the lace skirt from L Seoul caught her attention. Established in 2016, L Seoul has garnered attention for its trendy and eye-catching designs. With a focus on quality materials and innovative shapes at accessible price points, L Seoul's success serves as a prime example for young brands navigating the competitive fashion market.
