Alma Matters: The Louis Vuitton Neo Alma Bag

One of Louis Vuitton’s most emblematic designs, the Alma is a true classic that never goes out of style. Created almost a century ago by Gaston-Louis Vuitton, the dome-shaped bag with graceful curves was first called the Squire, and then the Champs-Elysée, before settling into the familiar Alma in the ‘90s. Now, the iconic handbag has been given yet another makeover for Fall/Winter 2019, dubbed the Neo Alma.

Crafted from embossed Monogram Empreinte leather, the Neo Alma features a broader base, along with rounded top handles, a removable shoulder strap, and the maison’s signature padlock and keybell closure. The bag comes in two sizes, the diminutive BB and the roomy PM, so you can go for either a cute or a classic look, depending on your mood that day. Choose from three colours – cherry berry, crème, or noir – with a contrasting microfibre lining. And if you can’t wait to get your hands on the Neo Alma, the good news is that it’s available now as a pre-launch exclusive on the Louis Vuitton e-commerce store.