Adidas Originals Collaborates with Sporty & Rich to Reimagine the SL72

Let’s talk about a collaboration that’s taken the sneaker game to an entirely new level: Adidas Originals and Emily Oberg’s Sporty & Rich have teamed up to bring us a fresh take on the iconic SL72. Now, this is no ordinary sneaker reissue. The SL72, first introduced in the early '70s as a lightweight running shoe, has always been a design classic. But with Oberg at the helm, it’s been transformed into something even more desirable—think nostalgia with a modern twist.

What makes this collaboration so irresistible? It’s all about how the past meets the present in the most seamless way. The SL72, with its classic nylon upper and suede overlays, has been reimagined with a striking color palette that channels vintage cool—soft creams, rich greens, and earthy browns—but with the kind of polish that only Sporty & Rich can provide. It’s the kind of sneaker you want to wear every day, but also the one you want to put on display.

But let’s get to the real star of the show: Emily Oberg. As the creative force behind Sporty & Rich, she’s long been known for her ability to elevate casual style with a touch of refined simplicity. And with this sneaker, Oberg manages to do just that—transforming the SL72 into more than just a piece of footwear. It’s an investment. A lifestyle. A statement.

The beauty of this release lies in its versatility. Whether you’re pairing them with a sharp suit or dressing them down with denim, the SL72 fits effortlessly into today’s fashion narrative. Adidas, already a heavyweight in the performance footwear world, has proven with this drop that it’s just as adept at creating sneakers that sit comfortably within the luxury streetwear world. And let’s be honest: this is the kind of sneaker you’ll want in your wardrobe for years to come.

What’s also noteworthy is how seamlessly the SL72 fits into the broader trend of ’70s-inspired fashion, which continues to dominate the scene. But unlike other “retro” pieces that feel like a rehash of the past, the Sporty & Rich x Adidas release feels entirely new—proof that great design can transcend time. This isn’t just about paying homage to the past; it’s about creating something better for today’s fashion-forward audience.