YouTubers to Follow for All the Fashion Content You Could Want

Fashion is an exclusive industry. Looking all the way back to its roots, fashion was gatekept and meant for those in the upper echelons of society like the rich and powerful. The concept of Haute Couture is also something that separates those who can afford the highest levels of luxury in clothing from those who cannot. In the modern age, information surrounding fashion has become more readily accessible to the general audience. Sure, the big luxury brands still retain some form of exclusivity, and many fashion events are still reserved only for those who manage to get an “in” by yielding influence, power, or money.

But given the current climate of the digital age, fashion has become something much more accessible. Think live-streamed runway shows, fashion activations, events open to the public and brands using social media as a means for engagement.

One of the platforms that have managed to carve out a fashion niche for itself is YouTube.

In its infancy, fashion content on YouTube started purely as a tool for individuals to share their creative and stylish looks – like a fashion blog, but in video form. Fast forward to the present day, certain creators have taken to YouTube to create sophisticated fashion content, garnering millions of views and subscribers. But what about the platform makes its content creators shine?

We all know that visuals, be it still images or videos, capture our attention much more than text does. And while TikTok is an undeniable force in the social media landscape, known for its snappy and viral content, sometimes we crave something more slow-paced. We want to hear all the juicy details we’re not normally privy to and we want to learn in greater depth about the things that make fashion fascinating to us. On YouTube, content creators are not bound by limitations of time, so they can take their time to deliver more interesting and substantial content. This free rein of content creation allows creators to produce more meaningful and compelling content that people like us would like to watch. 

Below we’ve gathered four of the best YouTubers to subscribe to for fashion content:

If you want to learn more about historical fashion, Bernadette is your girl. She has a host of videos focused on Victorian-era clothing, through her own experience reconstructing historical garments with older techniques. Watch her create vintage garments with Victorian-era sewing methods and bring fashion centuries old into the 21st century.

Mina is relatively new to the YouTube scene, but she’s already made quite a splash. The New York-based YouTuber releases fashion and beauty video essays related to pop culture, diving into topics like genderless fashion and the Japanese school girl aesthetic. Her insights provide a fresh, typically undiscussed, perspective on the fashion community, drawing from academic fashion literature.

French filmmaker Loic Prigent always gets the inside scoop on fashion shows in Paris. Interviewing designers, models and lesser-known team members, Loic’s videos present a more holistic look into the luxury Houses of today, getting a peek into what’s behind the curtain. Loic has spoken to the teams from Celine, Dior and Louis Vuitton, just to name a few.

Luke Meagher aka HauteLeMode keeps up to date with the most stylish of celebrities. His vein of content is focused on fashion worn by celebs for events such as the Met Gala and Emmys, and he also reviews the runway presentations of luxury Maisons. As a presenter and creator, his natural sass makes for an entertaining analysis of pop-culture icons of today.