The vibrant colour is said to encourage joyful activity and symbolises our innate need for optimism and playful expression. 

<p style="text-align:justify">After 2018&#39;s Colour Of the Year Ultraviolet, <strong>Pantone</strong> announces the chosen hue for 2019: <strong>Living Coral</strong>. The shade, a result of&nbsp;extensive trend research by the brand, is said to be a colour that&nbsp;&quot;welcomes and encourages joyful activity, symbolising our innate need for optimism and playful expression&quot;.&nbsp;</p>

<p style="text-align:justify">The influence comes from the seabed, fishes and corals, which convey a soft and yet vibrant vibe. It&#39;s the perfect mix between the current life - one that&#39;s always connected and active, and at the same time searching for inner peace.</p>

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<p style="text-align:justify"><iframe frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/BrB7lRBgqv8/embed" width="700"></iframe></p>

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<p style="text-align:justify"><iframe frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/BrBkPRoAE7G/embed" width="700"></iframe></p>

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<p style="text-align:justify">On the spring/summer 2019 runways, the tone appeared in fashion shows such as <strong>Prada</strong> , <strong>Brandon Maxwell</strong> and <strong>Franz Elisabetta</strong>. For the upcoming fashion&nbsp;season, we&#39;re sure to see&nbsp;more looks coordinated with the It-shade of 2019.</p>

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<p>Missed out on previous years? Here&#39;s to remembering some the colours of the last few years,&nbsp;according to Pantone:&nbsp;</p>


Pantone Announces the Colour of the Year 2019: Living Coral

L’OFFICIEL SINGAPORE — Dec 2024-Jan 2025

Pantone Announces the Colour of the Year 2019: Living Coral

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