Culture

All of Taylor Swift's Album Eras and Their Distinctive Styles

From Taylor Swift to Midnights, L'OFFICIEL takes a look at Taylor Swift's album aesthetics.

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Taylor Swift has been releasing music since the age of 16. Now, at age 33, she recently released her newest album Midnights, and it looks totally different than anything we've seen from her. Taylor has been constantly reinventing her public image since her very first album. From country sweetheart to pop icon to indie folk singer, Swift has explored many different aesthetics in her 16-year career. As she begins her Eras Tour, let's look back at the last 11 album eras.

Taylor Swift (2006)

Taylor Swift's debut album cover.
Taylor Swift on a red carpet in 2006 wearing a bandana print sundress and cowgirl boots
Taylor Swift performing in 2006 wearing a yellow sundress and cowgirl boots and playing an acoustic guitar.
Taylor Swift in the Teardrops on my Guitar music video laying in a bed with a guitar wearing a green gown.

Swift's debut album was simply titled Taylor Swift. Fully country and written while she was in high school, the innocence and youthfulness were reflected in her tight curls, sundresses, and cowboy boots.

Fearless (2008)

Taylor Swift's Fearless Album
Taylor Swift wearing a gold ball gown and holding an armful of awards in 2009
Taylor Swift performing on her Fearless tour wearing a silver and black fringe dress, black boots. She's holding a sparkly guitar and has the number 13 painted on her hand.
Taylor Swift in the You Belong With Me music video wearing glasses and a t-shirt with writing all over it.

Swift's second album Fearless established her as a crossover artist with the success of singles "Love Story" and "You Belong With Me." Fearless remains the most awarded album in country music history, including Album of the Year at the Grammy Awards in 2010. Her style for this album consisted of sparkly fringe dresses, ballgowns, and her signature lucky number 13 painted on the back of her hand.

Speak Now (2010)

Taylor Swift Speak Now album cover
Taylor Swift on a red carpet wearing a pale grey mermaid style dress.
Taylor Swift perfroming on her Speak Now tour wearing a gold fringe dress. She has a red electric guitar and has her hands above her head in a heart.
Taylor Swift wearing a vintage lacy dress and playing the banjo in her Mean music video.

With Speak Now, Swift really leaned into theatrical elements. Her music video for "Mean" had her leaning into her country roots, while her red carpet looks became more glam and grown-up. Considering this was her first album in her 20s, it made sense that she seemed to be experimenting with different styles and sounds.

Red (2012) 

Taylor Swift's Red album cover
Taylor Swift at her Red album release party wearing a vintage dress and her hair up in a bun
Taylor Swift performing on her Red tour wearing a white collared shirt, black high-waisted shorts, a black hat and red oxfords.
Taylor Swift and her friends in the 22 music video. She is wearing a black hat, red heart sunglasses, black highwaisted shorts and a sequinned shirt that says "Not a lot going on at the moment"

Despite the album being a mix of country and pop, Swift's Red album has one of the most consistent aesthetics among her albums. Besides the obvious colour threading it together, the singer's love for all things vintage was evident throughout all of her looks. High-waisted shorts, '50s dresses, and her iconic red lip and bangs combo were all essentials of the Red era. 

1989 (2014)

Taylor Swift's 1989 Album cover
Taylor Swift performing on her 1989 tour wearing a black rhinestoned crop top and purple circle skirt.
Taylor Swift on a red carpet wearing a white sequined jumpsuit holding an armful of Billboard awards.
Taylor Swift in her Blank Space music video with running mascara.

Swift's first full pop album came with 1989. Inspired by the golden era of '80s pop, her glittery crop tops and freshly cut bob aided her evolution to pop stardom. Like Fearless, 1989 is the most awarded pop album by any artist in history and earned Swift her second Album of the Year Grammy. 

Reputation (2017)

Taylor Swift's reputation album cover
Taylor Swift wearing a sequined black bodysuit on her reputation tour
Taylor Swift wearing a mirrored mini dress and matching boots
Taylor Swift in her Look What You Made Me Do music video wearing a red robe and getting tea served to her by a snake.

After the drama with Kim Kardashian and Kanye West, Swift disappeared from the public eye for a year. When she came back with Reputation, she gave us an aesthetic we'd never seen from her before. The moody style of this album was emphasized by dark lipstick, black bodysuits, and snake motifs.  

Lover (2019) 

Taylor Swift's Lover album cover
Taylor Swift on a red carpet wearing an iridescent purple sequined romper with butterfly heels.
Taylor Swift performing at the 2019 VMAs in a gold bustier, navy blazer with matching shorts, gold booties. She is playing a guitar that says Lover on it.
Taylor Swift in her Me music video wearing a pastel yellow suit surrounded by female dancers in matching pastel suits and breifcases

Drastically different from Reputation, Swift's Lover album was the rainbow after the storm. Butterflies replaced snakes and pastel pinks, blues, and purples took over the dark color palette of the past. While this era was cut short by the pandemic, the colorful celebration of love was fun while it lasted. 

Folklore (2020)

Taylor Swift folklore album cover
Taylor Swift at the 2021 Grammys wearing a floral dress and holding out her Album of the Year Grammy
Taylor Swift in her Cardigan music video wearing a Cardigan.
Taylor Swift wearing a gingham sundress for her folklore album

While in isolation due to COVID, Swift spent her time creating an alternative indie album. Inspired by folksongs and escapism, the album's aesthetic was simple but the songwriting was some of her best. The Grammys must have agreed because Folklore earned the singer-songwriter her third Album of the Year Grammy, making her the first woman to accomplish that feat. 

Evermore (2020)

Taylor Swift's album cover for evermore
Taylor Swift in her music video for Willow wearing a floral headband
Taylor Swift standing on a pier
Taylor Swift in a snowy forest wearing a green velvet cape and gold and red dress

Less than five months after Folklore, Swift released Evermore, a continuation of lockdown musings. The album aesthetics were very similar, with the most noticeable difference being that Folklore was a summer album while Evermore was a winter one. 

Fearless (Taylor's Version) (2021)

 

In April 2021, Swift released her first re-recorded album, Fearless (Taylor's Version). After losing the rights to her masters, Swift decided to re-record her previous albums to regain ownership over her songs. With the re-records, she also added some previously unreleased songs to the album.

Red (Taylor's Version) (2021)

Taylor Swift's Red (Taylor's Version) album cover
Taylor Swift wearing a purple velvet suit at the premiere of her All Too Well short film
Taylor Swift in her music video for I Bet You Think About Me wearing a red ballgown and playing a red guitar
Taylor Swift wearing a black jumpsuit on SNL performing the 10 minute version of All Too Well

Unlike Fearless (Taylor's Version), Swift went on a mini promotional tour for Red (Taylor's Version). She released a short film for her highly anticipated 10-minute version of "All Too Well" starring Sadie Sink and Dylan O'Brien, performed the song on Saturday Night Live, and even released a music video for another single, "I Bet You Think About Me" directed by Blake Lively. 

Midnights (2022)

Taylor Swift's Midnights album cover.
Taylor Swift wearing naked Oscar de la Renta diamond dress at the 2022 MTV VMAs Red Carpet
Taylor Swift arriving at a VMAs after party wearing a blue satin romper with silver star appliques with a white fur coat, and silver platform heels.
Alternate vinyl for Taylor Swift Midnights album where she's laying down in a yellow striped sweater dress.

At the 2022 VMAs, Swift announced her recently released 10th original studio album, Midnights. The 13-song soundtrack maintains her pop vibes yet she has also found a soft edge to include in the sound. Swift has officially returned and has clearly come back with a new confidence and a lot to say.

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