Culture

Blackpink's Lisa Announces New Artist Management Company

All you need to know about Lisa's new company, LLOUD

When we say K-pop stars do it all, we mean it. Joining her peers in starting up their own agencies is Blackpink's Lisa, founding a new artist management company titled 'LLOUD'. According to the brand's official website which went live an hour ago, LLOUD represents the "fusion of sound and innovation".

"At LLOUD, our passion as an artist management company is to create experiences that transcend genres and connect generations," says the company in its brand statement. "Our core lies in relentless innovation and a commitment to authenticity. We're not just pushing boundaries; we're redefining them, crafting chart-topping and genre-defying music."

In her latest Instagram post announcing the venture, Lisa had this to say about this new chapter in her career: "[LLOUD is] a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together."

Although nothing or no one else has been tied to LLOUD, we're sure we're about to see some exciting things happening within its space in the near future. 

 

For more information, visit the brand's website here.

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