Culture
Apple Debuts Heartwarming Short Film “The Bucket” for Chinese New Year
And get this, it’s shot entirely on an iPhone XS.
For Chinese New Year, Apple has released a short film titled The Bucket that is sure to stir emotions. The six-minute clip, shot by acclaimed Chinese film director Jia Zhangke, which explores family traditions during the festive period, follows the story of a young man who returns home after visiting his mother in the countryside and receives a bucket as a gift.
The Bucket evokes a taste of home during the festive season where families reunite and hopes to show the contrast of emotions through the slowing of time with the iPhone XS’ Slo-mo function and to bridge the gap between the subject matter and audience using Depth Control.
How does a bucket bring us all home this Chinese New Year? Watch the short film down below.
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Chinese New Year – The Bucket – Apple
