Review: Urban Decay Vice Liquid Lipstick

It's not often that you hear the claim that a lip product is 'life-proof' but Urban Decay is throwing down the gauntlet with its new Vice Liquid Lipstick. We believe their exact words are: 'addictive', 'high-intensity colour', 'velvety finish', and 'insane wear'.

The Liquid Lipstick collection includes all the must-haves and limited edition shades from the original Vice Lipsticks in two different finishes – matte and metallized – complete with intensely, pigmented colour and a comfortable, non-drying wear. The key difference? The liquid lipsticks promise longer-lasting wear with zero transfer.

Like the original formula, a little does go a long way, especially the mattes. One coat is all you need for maximum opacity. The metallised shades, in particular, were formulated to allow the pearls to float on the top, which explains the relatively good pigmentation and maximum shimmer factor.

So how did these liquid lipsticks hold up?

We put the 'life-proof' claim to the test and placed the swatches of the lipsticks under the running water. The result? Impressively, they did not budge or transfer much after being drenched. Designed with an extra long, flocked paddle applicator, application was a breeze. The flat edge is perfect precise lining on tricky areas like the cupid’s bow.

Our top picks for the shades in the collection: Backtalk, a very flattering matte mauve-nude pink colour which was a UD favourite from the original Vice Lipstick Collection; Conspiracy, a beautiful plum bronze shimmer that gives lips a sparkling effect; and 714, a seductive, bright red, fitting for any formal occasions.

Vice Liquid Lipstick ($30) is now available at all Urban Decay stores, all Sephora stores, and Sephora.sg.