Dior Ambassadors Natalie Portman and Yara Shahidi Prove That Bold is Beautiful

It's the season to be loud with your lipsticks – and who better to do that with than Dior Beauty?
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Rouge Dior Forever's latest campaign stars ambassadors of the house Natalie Portman and Yara Shahidi, sporting gorgeous hues of red on their lips. Photographed by Viviane Sassen, the stars prove that you can go bold without compromising on sophistication. ⁠

Embodying the very essence of a Dior woman – "a modern heroine who asserts herself with confidence, and who celebrates female strengths and female power with other women," as coined by the house, Portman and Shahidi celebrate this sisterhood in unified colours, styles, and triumphant multi-faceted beauty.

"By showing what you have to say, you’re guaranteed to be heard," says Creative and Image Director for Dior Makeup, Peter Philips. "This lipstick stands for the strength and impact of Dior. A bond amongst women that lasts forever, through the power of colour and femininity."

The Rouge Dior Forever collection is available in 18 shades – from vibrant reds right down to the subtlest of nudes. On top of that, this lightweight formulation (made from natural origin peony flower extract) now beckons 16-hour transfer-proof wearability, without the need for touchups throughout the day. "This lipstick gives you comfort, colour and uniqueness," echos Philips. "Our stand-out formula guarantees a no-transfer makeup result." And really, who could ask for more? 

Rouge Dior Forever retails at $62 and will launch on 29 August 2022. Limited-edition shades – 111 Forever Night, 742 Forever Sisterhood and 547 Forever Adorée will be available at Dior Beauty boutiques and counters, and the Dior Beauty Online Boutique, while the other 15 shades will be available at Dior Beauty boutiques and counters, Sephora stores, Sephora.sg, and the Dior Beauty Online Boutique.