Heart Evangelista Joins Mugler Fragrances as Regional Ambassador

If there’s anyone who embodies fashion’s fearless spirit, it’s Heart Evangelista. The Filipina actress, artist, and globally recognized style icon has long been a fixture in the front rows of couture week, effortlessly blending trendy aesthetics with timeless sophistication. Now, she’s bringing that signature elegance to the world of fragrance as the newly appointed Regional Ambassador for Mugler Fragrances in Southeast Asia.

Mugler, a house synonymous with boundary-pushing design and unapologetic individuality, has found its perfect muse in Evangelista. Known for her ability to reinvent and redefine personal style, she represents the very essence of the brand’s bold and transformative ethos. “Heart embodies the fearless and fascinating essence of Mugler,” shares Charles-Alexandre Boczmak, General Manager of SAPMENA L’Oréal International Distribution.

For Heart, the partnership is a natural fit. “Mugler is all about bold, transformative beauty — it's daring and unapologetic, which really speaks to me,” she shares. “Being the ambassador for the Southeast Asia region is such an honor because Mugler doesn’t just create fragrances; they create art that empowers people to express themselves in the most authentic way.”

A firm believer in fragrance as an extension of personal style, Heart approaches scent as a daily ritual. “It’s like an invisible accessory that can change your entire vibe,” she says. “Fragrance is not just about smelling good; it’s about creating an aura that reflects my personality. It’s how I want to be remembered long after I leave a room.”

Her go-to scent? Angel Nova. “It’s so mysterious and captivating, and it always makes me feel powerful, yet feminine,” she reveals. “But each Angel — such as the iconic Eau de Parfum or Angel Fantasm — has a special place for me, and it really depends on my mood at that moment.”

Mugler’s bold and boundary-breaking approach to fragrance mirrors her own philosophy on beauty and self-expression. “Mugler is for the fearless and the bold, and I’ve always been someone who embraces challenges,” she explains. “The way their fragrances command attention while being elegant aligns with how I want to live and express myself — confident, stylish, and always pushing boundaries.”

Beyond scent, Heart's collaboration with Mugler represents something deeper — an alignment of values that celebrates transformation, empowerment, and individuality. “It’s like being a part of something revolutionary,” she says of joining the Mugler family. “Mugler has always been ahead of the curve, and I’m proud to represent a brand that’s all about transformation and empowerment. It feels like a natural fit.”

With her fashion credentials and a devoted global following, Heart’s Mugler era is sure to captivate. As she looks ahead, she’s most excited to bring Mugler’s daring vision to a larger audience. “I look forward to exploring how fragrance can empower women to feel as confident and strong as they truly are,” she says.