(G)-IDLE's MINNIE is K-Beauty Brand, 3CE's New Asia Ambassador

The K-pop idol lends her face card to the popular K-beauty brand as their newest face.

3CE STYLENANDA, the popular South Korean makeup brand, has proudly announced L'OFFICIEL SINGAPORE cover star, (G)I-DLE’s MINNIE as its new Asia Ambassador. Known for its contemporary, vibrant, and cutting-edge makeup products and affordable prices, 3CE has captured the hearts of beauty aficionados globally with its high-quality offerings, chic packaging, and trendsetting prowess.

This collaboration perfectly marries the brand’s innovative approach to colour cosmetics with MINNIE’s dynamic and expressive persona. As a prominent member of the celebrated K-pop group (G)I-DLE, MINNIE boasts a devoted following that extends beyond Korea, captivating audiences across Asia. The group’s distinctive musical style and creative concept align seamlessly with 3CE’s trendsetting ethos. Beyond her group’s substantial influence, MINNIE is celebrated as a style icon, known for her unique yet modern fashion sensibilities.

Already just in this summer, MINNIE caused quite a buzz in her latest comeback EP titled I SWAY, where she rocked golden brown curls and summery freckles in their "Klaxon" music video. Combined with their beachy interpretation of the Y2K aesthetic, the gorgeous idol is always on the forefront of beauty and fashion trends that resonate deeply with the youth. Embarking on her 3CE journey, MINNIE will showcase a series of captivating looks and beauty tips, offering a glimpse behind the scenes of K-pop beauty, highlighting her allure both on and off the stage.

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