It's Here: Get Your First Look at Fenty Beauty
When Rihanna isn’t producing chart-topping hits, she’s shaking things up in the fashion and beauty industry. After months of speculation and anticipation, her long-awaited makeup line, Fenty Beauty, launches today in 1,600 stores across 17 countries – and in true Rihanna fashion, it's a total game-changer.
Last month, the Barbadian pop sensation gave us a sneak peek at Fenty Beauty with an ad campaign starring a diverse cast of models of various ethnicities and sizes, including Duckie Thot, Leomie Anderson, Slick Woods, Paloma Elsesser, and Halima Aden. Praise for its inclusivity, the ad campaign has been lauded by critics as a celebration of diversity.
“Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.” – Rihanna
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Staying true to its tagline, “The New Generation of Beauty”, Fenty Beauty packs a punch with an arsenal of 14 products – from primers to foundations, highlighters, creme sticks, and makeup brushes.
Here’s the lowdown on the debut collection.
The self-titled bad gal is always seen sporting a luminous yet soft matte base on the red carpet and in her music videos. Her secret? Well, it's not so much a secret anymore – the Pro Filt'r Primer.
It stops shine, diffuses pores, blurs imperfections and smoothes the face for a better foundation application. It comes in a universal invisipink shade (much like the colour scheme of the entire Fenty Beauty line) that will blend seamlessly into any skin tone.
The Pro Filt'r Instant Retouch Primer retails at $48 each.
Boasting 40 (yes, that's right – 40) boundary-breaking shades, the Pro Fil'tr Soft Matte Longwear Foundation is the recipe for that natural and immaculate-looking skin with a soft matte, natural dry down finish. Created with a climate-adaptive technology, this oil-free formula is resistant to sweat, humidity and won't clog your pores.
The Pro Filt'r Soft Matte Longwear Foundation retails at $50 each.
The Match Stix Matte Skinstick combines all the qualities of your bulky contouring palettes and concealers into petite, travel-friendly sticks. Available in 20 shades, it has a creamy, yet light-as-air matte formula that allows you to conceal, contour, correct and touch up your makeup easily.
To add colour and make the skin pop, the Match Stix Shimmer Skinstick is available in 10 prismatic shades that triple up as your highlighter, blusher, and bronzer. Like their matte counterparts, their formula feels weightless on the skin.
The coolest function about the Match Stix Skinsticks? They’re magnetic, which allows you to bundle all of them together – perfect for organising your daily essentials when you're on the go. Get creative as there are countless different ways to mix, match, multiply, and layer them.
Match Stix Skinstick retails at $37 each.
Killawatt Freestyle Highlighter/Duo is available in four duo shades and two single shades. The formula feels delicate on the skin, and is a long-wearing cream-to-powder highlighter. Transition from a subtle daytime glow to blinding lustre for nighttime in a matter of seconds with the expertly-paired duos and singles.
Killawatt Freestyle Highlighter/Duo retails at $50 each.
Wonder how Rihanna gets her luscious pout? Fenty Beauty's Gloss Bomb might just be the answer. It has a sheer, pinky-nude undertone that is universally flattering on all skin tones.
The Gloss Bomb retails at $31 each.
PRECISION MAKEUP SPONGE 100 ($26)
Customise your coverage with this versatile three-sided makeup sponge. Use the slanted edge for control stippling, the mini-moon edge for targeted coverage (such as the under eyes) and the rounded end for all-over buffing.
FULL-BODIED FOUNDATION BRUSH 110 ($50):
The Full-Bodied Foundation Brush 110 is designed to make your skin look flawless. A medium-density brush with a unique paw shape comprising of more than 140,000 ultra-fine synthetic bristles, it is designed to deliver the Pro Filt’r Soft Matte Longwear Foundation’s full coverage.
CHEEK-HUGGING HIGHLIGHT BRUSH 120 ($48):
Featuring chiseled curves on both sides that resembles a shark's tooth, this synthetic highlight brush does not only embrace the cheekbones but also targets high points like the brow bone, cupid’s bow, the bridge of the nose and the collarbones with precision.
PORTABLE TOUCH UP BRUSH 130 ($36):
This magnetic on-the-go powder brush is attachable to the bottom of its touch-up partner, the Invisimatte Blotting Powder. Slide it into your handbag or clutch, so it is always on standby when you need a quick fix. It slants at an angle and its synthetic bristles are incredibly soft.
PORTABLE HIGHLIGHTER BRUSH 140 ($36):
Attach this magnetic and retractable brush to your favourite set of Match Stix Shimmer Skinsticks for effortless blending on the go. It traces the angles of your visage with its slanted medium-density bristles, which are designed to diffuse the formula of the Shimmer Skinsticks quickly and precisely.
PORTABLE CONTOUR & CONCEALER BRUSH 150 ($35):
Like its other portable counterparts, this contour and concealer brush is magnetic and retractable. Attach it to your set of Match Stix Matte Skinsticks so you can always contour, concealer, correct and touch-up on the go. Its smoothly tapered, soft synthetic bristles allows foolproof precision and flawless application.
INVISIMATTE BLOTTING POWDER ($44)
This universal blotting powder is completely traceless against all skin tones – so it won't cake or crease into wrinkles and fine lines. It contains a pore-diffusing complex that absorbs oil and shine to give your skin that natural, instant matte refresh and leaves no traces of ashiness on the face.
INVISIMATTE BLOTTING PAPER & REFILL ($26 and $14)
Lift away shine and leave your makeup undisturbed with the Invisimatte Blotting Paper. Made with natural botanical fibers like traditional Japanese paper, it is super absorbent and leaves a silky-smooth finish. It is also equipped with a discreet mirror that allows you to blot away the shine on the go.
Fenty Beauty By Rihanna is now available in Sephora stores, Sephora.sg and FentyBeauty.com.
L'officiel Singapore collaborated with Fenty Beauty to give you a closer look of the highlights in the Fenty Beauty line. Watch the video down below.
