Lo and behold, the long-awaited makeup line by Rihanna is finally here. Here's a lowdown on the entire collection

When Rihanna isn&rsquo;t&nbsp;producing chart-topping hits, she&rsquo;s shaking things up in the fashion and beauty industry. After months of speculation and anticipation, her long-awaited&nbsp;makeup line,&nbsp;<a href="https://www.fentybeauty.com/" target="_blank">Fenty Beauty</a>,&nbsp;launches today&nbsp;in 1,600 stores across 17 countries&nbsp;&ndash;&nbsp;and&nbsp;in true Rihanna fashion, it&#39;s a total game-changer.&nbsp;

Last month, the Barbadian pop sensation gave us a sneak peek at Fenty Beauty with an ad campaign starring&nbsp;a diverse cast of models of various ethnicities and sizes, including&nbsp;<a href="https://www.instagram.com/duckieofficial/?hl=en" target="_blank">Duckie Thot</a>, <a href="https://www.instagram.com/leomieanderson/?hl=en">Leomie Anderson</a>, <a href="https://www.instagram.com/slickwoods/?hl=en">Slick Woods</a>, <a href="https://www.instagram.com/palomija/?hl=en">Paloma Elsesser</a>, and&nbsp;<a href="https://www.instagram.com/kinglimaa/?hl=en">Halima Aden</a>.&nbsp;Praise for its inclusivity, the ad campaign has been lauded by critics as a celebration of&nbsp;diversity.

&ldquo;Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That&rsquo;s the real reason I made this line.&rdquo; &ndash; Rihanna

FENTY BEAUTY BY RIHANNA

Staying true to its tagline,&nbsp;&ldquo;The New Generation of Beauty&rdquo;, Fenty Beauty&nbsp;packs a punch&nbsp;with an arsenal of&nbsp;14 products &ndash; from primers to foundations, highlighters,&nbsp;creme sticks, and makeup brushes.&nbsp;

Here&rsquo;s the lowdown on the debut collection.&nbsp;

The self-titled bad gal&nbsp;is always seen sporting a luminous yet&nbsp;soft matte base on the red carpet&nbsp;and in her music videos. Her secret? Well, it&#39;s not so much a secret anymore &ndash; the Pro Filt&#39;r Primer.

It stops shine, diffuses pores, blurs imperfections and smoothes the face for a better foundation application. It comes in a universal invisipink shade (much like the colour scheme of the entire Fenty Beauty line) that will blend seamlessly into any skin tone.

The Pro Filt&#39;r Instant Retouch Primer retails at $48 each.

PRO FILT'R INSTANT RETOUCH PRIMER

Pro Filt’r Soft Matte Longwear Foundation – 100

Pro Filt’r Soft Matte Longwear Foundation – 110

Pro Filt’r Soft Matte Longwear Foundation – 120

Pro Filt’r Soft Matte Longwear Foundation – 130

Pro Filt’r Soft Matte Longwear Foundation – 140

Pro Filt’r Soft Matte Longwear Foundation – 150

Pro Filt’r Soft Matte Longwear Foundation – 160

Pro Filt’r Soft Matte Longwear Foundation – 170

Pro Filt’r Soft Matte Longwear Foundation – 180

Pro Filt’r Soft Matte Longwear Foundation – 190

Pro Filt’r Soft Matte Longwear Foundation – 200

Pro Filt’r Soft Matte Longwear Foundation – 210

Pro Filt’r Soft Matte Longwear Foundation – 220

Pro Filt’r Soft Matte Longwear Foundation – 230

Pro Filt’r Soft Matte Longwear Foundation – 240

Pro Filt’r Soft Matte Longwear Foundation – 250

Pro Filt’r Soft Matte Longwear Foundation – 260

Pro Filt’r Soft Matte Longwear Foundation – 270

Pro Filt’r Soft Matte Longwear Foundation – 280

Pro Filt’r Soft Matte Longwear Foundation – 290

Pro Filt’r Soft Matte Longwear Foundation – 300

Pro Filt’r Soft Matte Longwear Foundation – 310

Pro Filt’r Soft Matte Longwear Foundation – 320

Pro Filt’r Soft Matte Longwear Foundation – 330

Pro Filt’r Soft Matte Longwear Foundation – 340

Pro Filt’r Soft Matte Longwear Foundation – 350

Pro Filt’r Soft Matte Longwear Foundation – 360

Pro Filt’r Soft Matte Longwear Foundation – 370

Pro Filt’r Soft Matte Longwear Foundation – 380

Pro Filt’r Soft Matte Longwear Foundation – 390

Pro Filt’r Soft Matte Longwear Foundation – 400

Pro Filt’r Soft Matte Longwear Foundation – 410

Pro Filt’r Soft Matte Longwear Foundation – 420

Pro Filt’r Soft Matte Longwear Foundation – 430

Pro Filt’r Soft Matte Longwear Foundation – 440

Pro Filt’r Soft Matte Longwear Foundation – 450

Pro Filt’r Soft Matte Longwear Foundation – 460

Pro Filt’r Soft Matte Longwear Foundation – 470

Pro Filt’r Soft Matte Longwear Foundation – 480

Pro Filt’r Soft Matte Longwear Foundation – 490

Boasting 40 (yes, that&#39;s right &ndash; 40)&nbsp;boundary-breaking shades, the Pro Fil&#39;tr Soft Matte Longwear Foundation is the recipe for that natural and immaculate-looking skin with a&nbsp;soft&nbsp;matte, natural dry down finish. Created with a climate-adaptive technology, this oil-free formula is resistant to sweat,&nbsp;humidity and won&#39;t clog your pores.

The Pro Filt&#39;r Soft Matte Longwear Foundation retails at $50 each.

Match Stix Matte Skinstick in Truffle

Match Stix Matte Skinstick in Walnut

Match Stix Matte Skinstick in Almond

Match Stix Matte Skinstick in Amber

Match Stix Matte Skinstick in Bamboo

Match Stix Matte Skinstick in Caramel

Match Stix Matte Skinstick in Cocoa

Match Stix Matte Skinstick in Espresso

Match Stix Matte Skinstick in French Vanilla

Match Stix Matte Skinstick in Honey

Match Stix Matte Skinstick in Ivory

Match Stix Matte Skinstick in Latte

Match Stix Matte Skinstick in Linen

Match Stix Matte Skinstick in Maple

Match Stix Matte Skinstick in Mocha

Match Stix Matte Skinstick in Peach

Match Stix Matte Skinstick in Wheat

Match Stix Shimmer Skinstick in Cinnamon

Match Stix Matte Skinstick in Porcelain

Match Stix Matte Skinstick in Sand

Match Stix Matte Skinstick in Suede

Match Stix Shimmer Skinstick in Blonde

Match Stix Shimmer Skinstick in Chili Mango

Match Stix Shimmer Skinstick in Confetti

Match Stix Shimmer Skinstick in Ridiiic 

Match Stix Shimmer Skinstick in Rum

Match Stix Shimmer Skinstick in Starstruck

Match Stix Shimmer Skinstick in Tripping

Match Stix Shimmer Skinstick in Yacht Lyfe 

Match Stix Shimmer Skinstick in Unicorn

The Match Stix Matte Skinstick combines all the&nbsp;qualities&nbsp;of your bulky contouring palettes and&nbsp;concealers into petite, travel-friendly sticks. Available in 20 shades, it has a creamy, yet light-as-air matte formula that allows you to conceal, contour, correct and touch&nbsp;up your makeup easily.&nbsp;

To add colour and make the skin pop, the Match Stix Shimmer Skinstick is available in 10 prismatic shades that triple up as your highlighter, blusher, and bronzer. Like their matte counterparts, their&nbsp;formula feels weightless on the skin.&nbsp;

The coolest function about the Match Stix Skinsticks? They&rsquo;re magnetic, which allows you to bundle&nbsp;all of them together &ndash; perfect for organising&nbsp;your daily essentials when you&#39;re on the go.&nbsp;Get creative as there are countless different ways to mix, match, multiply, and layer them.&nbsp;

Match Stix Skinstick retails at $37 each.&nbsp;

Killawatt Freestyle Highlighter in Ginger Binge & Moscow Mule 

Killawatt Freestyle Highlighter in Girl Next Door & Chic Phreak

Killawatt Freestyle Highlighter in Lightning Dust & Fire Crystal

Killawatt Freestyle Highlighter in Mean Money & Hu$tla Baby

Killawatt Freestyle Highlighter in Metal Moon

Killawatt Freestyle Highlighter in Trophy Wife

Killawatt Freestyle Highlighter/Duo is available in four duo shades and two single shades. The formula feels delicate on the skin, and is a long-wearing cream-to-powder highlighter. Transition from a subtle daytime&nbsp;glow to blinding lustre for nighttime in a matter of seconds with the expertly-paired duos and singles.&nbsp;

Killawatt Freestyle Highlighter/Duo retails at $50 each.

Wonder how Rihanna gets her luscious pout? Fenty Beauty&#39;s Gloss Bomb might just be the answer. It has a sheer, pinky-nude undertone that is universally flattering on all skin tones.

The Gloss Bomb retails at $31 each.

GLOSS BOMB

Portable Touch Up Brush 130

Portable Highlight Brush 140

Portable Concealer & Contour Brush 150

Cheek-Hugging Highlight Brush 120

Full-Bodied Foundation Brush 110

Precision Makeup Sponge 100

PRECISION MAKEUP SPONGE 100 ($26)

Customise your coverage with this versatile three-sided makeup sponge. Use the slanted edge for control stippling, the mini-moon edge for targeted coverage (such as the under eyes) and the rounded end for all-over buffing.&nbsp;

FULL-BODIED FOUNDATION BRUSH 110 ($50):&nbsp;

The Full-Bodied Foundation Brush 110 is designed to make your skin look flawless. A medium-density brush with a unique paw shape comprising of more than 140,000 ultra-fine synthetic bristles, it is designed to deliver the Pro Filt&rsquo;r Soft Matte Longwear Foundation&rsquo;s&nbsp;full coverage.&nbsp;

CHEEK-HUGGING HIGHLIGHT BRUSH 120 ($48):&nbsp;

Featuring chiseled curves on both&nbsp;sides that resembles a shark&#39;s tooth, this synthetic highlight brush does not only embrace&nbsp;the cheekbones but also targets high points like the brow bone, cupid&rsquo;s bow, the bridge of the nose and the collarbones with precision.&nbsp;

PORTABLE TOUCH UP BRUSH 130 ($36):&nbsp;

This magnetic on-the-go powder brush is attachable to the bottom of its touch-up partner, the Invisimatte Blotting Powder. Slide it into your handbag or clutch, so it is always on standby when you need a quick fix.&nbsp;It slants at an angle and its synthetic bristles are incredibly soft.

PORTABLE HIGHLIGHTER BRUSH 140 ($36):&nbsp;

Attach this magnetic and retractable brush to your favourite set of Match Stix Shimmer Skinsticks for effortless blending on the go. It traces the angles of your visage with its slanted&nbsp;medium-density bristles, which&nbsp;are designed to diffuse the formula of the Shimmer Skinsticks quickly and precisely.

PORTABLE CONTOUR &amp; CONCEALER BRUSH 150 ($35):&nbsp;

Like its other portable counterparts, this contour and concealer brush is magnetic and retractable. Attach it to your set of Match Stix Matte Skinsticks so you can always contour, concealer, correct and touch-up on the go. Its smoothly tapered, soft synthetic bristles allows&nbsp;foolproof precision and flawless application.

INVISIMATTE BLOTTING POWDER&nbsp;($44)

This universal blotting powder is completely traceless against all skin tones &ndash; so it&nbsp;won&#39;t cake or&nbsp;crease&nbsp;into wrinkles and fine lines.&nbsp;It contains a pore-diffusing complex that absorbs oil and shine&nbsp;to give your skin that natural,&nbsp;instant matte refresh and leaves no traces of ashiness on the face.&nbsp;

INVISIMATTE BLOTTING PAPER &amp; REFILL&nbsp;($26 and $14)

Lift away shine and leave your makeup undisturbed with the Invisimatte Blotting Paper. Made&nbsp;with natural botanical fibers like&nbsp;traditional Japanese paper, it&nbsp;is super&nbsp;absorbent and leaves a&nbsp;silky-smooth finish. It is also&nbsp;equipped with a discreet mirror that&nbsp;allows you to blot away the shine on the go.&nbsp;

Fenty Beauty By Rihanna is now available in&nbsp;Sephora stores, <a href="https://www.sephora.sg">Sephora.</a><a href="https://www.sephora.sg" target="_blank">sg </a>and <a href="https://www.fentybeauty.com" target="_blank">FentyBeauty.com</a>.&nbsp;

L&#39;officiel Singapore collaborated with Fenty Beauty to give you&nbsp;a closer look of the highlights in the Fenty Beauty line. Watch the video down below.&nbsp;

It's Here: Get Your First Look at Fenty Beauty

Tags

Recommended posts for you

Culture

STAYC’s Seeun and J Deliver a Christmas Eve Surprise with “Over U, Goodbye”

Beauty

The Best Holiday 2024 Beauty Gifts For Loved Ones & Yourself

Beauty

The Controversial Hair Trend Set to Rule 2025 — And How to Nail the Look

Culture

How the Royals Are Spending Christmas 2024

Fashion

Tom Ford Opens Flagship Fashion Store at Paragon Singapore

Culture

The White Lotus Season Three Featuring Lisa Debuts February 17

Fashion

Calvin Klein Back at New York Fashion Week with Veronica Leoni's First Show

Fashion

Jeff Satur Is Valentino's First Thai Brand Ambassador