Euphoria's Award-Winning Makeup Artist Creates Her Own Beauty Line
From 'Euphoria' to HALF MAGIC, award-winning makeup artist Donni Davy flaunts her artistry in the essence of beauty and her vegan makeup line tells all.
It's no secret that 'Euphoria' has viewers swooning over the makeup looks of the cast. The brain behind these looks is none other than the show’s grooming head, Donni Davy, who lets the bold makeup do all the talking, pushing the boundaries of abstract makeup looks. From glimmering glitters to gem-covered eyelids, avid fans of the series have recreated the looks with a personal twist, with the #EuphoriaMakeup movement garnering up to 1.4 billion views on TikTok as of today.
Moved and inspired by their response, the award-winning makeup artist has decided to launch her own series of beauty goods that embodies a similar essence to the vibrant and bold makeup she has created in the show. Think holographic hues, gemstones, neon colours, and graphic liners – HALF MAGIC has various products from eyes, lips, and tools to relive the euphoric effect.
HALF MAGIC is a vegan and cruelty-free makeup brand made for everyone — extroverts and introverts, newbies and pros, young and old. The makeup guru believes in wearing your heart on your face and embracing every facet of you, whether it’s with a blaze of bold pigments or multidimensional glitters. Not only that, HALF MAGIC wants you to look and feel your unique self – all you need is a mirror and let your creativity soar. Davy describes her line as “makeup that lets you become art and artist”.
Here is what you can expect from the line:
Makeup
These eye paints are available in both matte and shimmers. The matte range comes in 4 shades: Burn it down, a warm tone burnt red-orange shade, We Are Aliens, a combination of the vitality of green and optimism of yellow, Skyjuice, a cool pale purple tint, and lastly Wild Caught, a vivid peachy colour. With it’s intensely saturated formula, it can create delicate lines and details for your look. The shimmers work as great toppers for the matte ones, it is available in 4 variations, A.S.M.R, a champagne gold, Spirit Guide, an intense lilac, Main Character, a tinge of bluish-purple and finally No Shame, a warm tone rosey shade with purple reflects. These glistening eyepaints are sure to elevate and illuminate your eye makeup.
Just as the name suggests, these saturated liners are hyper-reflective and designed for minimal fall out. The range includes Money Plz, a copper gold shade, Microcosm, a silver holographic glitter, Neptune Daddy, a deep turquoise tint that resembles the ocean and Goblin, a pear green hue. Like magic in a bottle, the sparkles are great for catching light at every angle.
These prismatic holographic pigments will give you an ethereal glow from within. The buttery soft formula glides effortlessly on the skin, creating your own luminous dream. In two light-shifting colours, Violet and Champagne, get ready for an all-over radiant look that complements natural your skin tone.
What’s better than an all-in-one lip kit? Inclusive of MOUTHCLOUD, a soft matte lip cream and SCULPTITUDE, a duo lip liner, this pairing allows for creative exploration and endless possibilities to mix, match and blend. The MAGIC BROWNIE kit includes a warm tone nude-brown velvet lipstick and lip liners in complementary shades of deep brown and light peach. The second option, ANGEL RAVE, comes with a lilac violet lip cream, hot pink and a contrasting sky blue lip liner. The unusual medley of colours are great for creating a playful lip look, creating your lip identity for the day.
The hydrating super-fine mist is the perfect product to finish off your makeup look. With active levels of glycerin and niacinamide, it is loaded with moisture-locking ingredients to give your skin a dewy finish and protect your skin barriers. With up to a 12-hour holding power, the mist helps to set and smoothen out any textures or dry spots. This product works hand-in-hand with the other glimmering products to ensure they last through the sweltering heat.
Adornments
Rock the twinkle effect with these adhesive face crystals. Available in Iridiscent Sparkle and Solid Neon, these rhinestones comes in different sizes and tones that can be accompanied with any mood and any look. The multifaceted gems allows for limitless possibilities to create a day or night look.
Power up with these decals for an intensified look. Easy and convenient, they are great for adding an electrifying touch, and can be worn alone for an instant makeup look or combined with your makeup done to elevate and dramatise the details.
Tools
The handy tool will be your best friend for creating razor-sharp wing liners. Shaped like the brand’s icon, the unique diamond silhouette is designed to hug the contours of the eyes to ensure accuracy and precision for your winged liners.
Create the most perfect graphic liners with the gently curved half-moon shape brush. The distinctive shape is meant to reach perfectly onto the the lash line and deepest inner corner of the eyes. Use this with Wing Magician to achieve the wings of your dreams. You can bring this pocket-sized brush with you anywhere for touch ups.
Designed to grip the face gems, the soft curve of the tweezers are meant to apply the rhinestones onto the hard-to-reach corners of the eyes and ease the application process. The rounded tips are safe to go near the eyes so you don’t have to worry about any mishaps.
