Yang Yang is the New Face of Bulgari Parfums
The Parfums Asia Pacific Brand Ambassador also stars in the Maison's Pursuit of Harmony campaign
To celebrate the revamp of Bulgari's Pour Homme Eau de Toilette, the House has named Chinese actor Yang Yang its new Parfums Asia Pacific Brand Ambassador. Decked in muted casual wear, the ambassador embodies the spirit of the holistic fragrance in Bulgari's Pursuit of Harmony campaign.
"The soft and pure scent of Pour Homme reminds me of a clean white shirt," said the ambassador when asked to describe the olfactory experience of the EDT. "It paints an image in my mind of people slowing down, taking time to relax."
Housed in a clear flacon bottle with a zamak cap that's representative of Bulgari's aesthetic codes, the Pour Homme Eau de Toilette transports wearers to a safe space with every spritz. The fragrance, created by Master Perfumer Jacques Cavalier and dubbed a "harmonizing scent", balances hints of natural green Darjeeling, water lily accord, amber, musk, and guaiac wood to craft a fresh concoction that's perfect for daily wear; an escape from the overpowering colognes we're used to smelling today.
