All The Best Beauty Trends That Shaped 2024 and What’s Ahead
Whether you’re drawn to timeless elegance, bold experimentation, or sweet nostalgia, there’s a trend waiting to inspire your next look.
The final month of the year invites both reflection and anticipation. For beauty enthusiasts, it’s the perfect moment to celebrate standout trends while peeking into what’s next for this endlessly creative industry.
TikTok has remained the heartbeat of beauty inspiration in 2024, with aesthetic waves that rise and recede at a lightning pace. From the effortless radiance of Scandi girls’ sun-kissed glow, to the nostalgic softness of Sunset Blush, and the playful sparkle of Jelly Makeup, each trend brought its own flair and magic.
The Bob Reinvented
The timeless bob haircut made a major comeback this year, but not without a fresh twist. From the sleek precision of the “Prada bob” to the carefree attitude of the “cowgirl bob,” this classic cut found versatility like never before. Whether it was the edgy “broom bob” or the sophisticated softness of the “Italian bob,” there was a bob for every face shape and hair texture, proving once again that this staple isn’t going anywhere.
Minimalism Meets Elegance
2024 is shaping up to be the year of natural beauty. Heavy foundations and over-the-top looks are being swapped for subtle, minimalist techniques like demi makeup and contrast makeup theory. This approach highlights natural features, emphasising fresh, glowing skin.
In the hair world, the pendulum has swung back to the sleek, straight styles of the early 2000s, while neat buns have gracefully replaced last year’s voluminous 90s bouffants. It’s all about understated elegance and effortless chic.
Sweet Treats as Beauty Inspiration
Dessert-inspired beauty has stayed deliciously relevant this year. Hailey Bieber kicked off the trend with her maple syrup and cinnamon nails, while mocha cherry and chocolate milk tones took center stage in makeup palettes. Jelly doughnut blush and cherry cola hair have remained fan favorites, combining playful whimsy with indulgent glamour.
Espresso Hair
Sabrina Carpenter’s single Espresso sparked more than just a musical buzz—it ignited one of the year’s hottest hair colour trends. The deep, rich espresso shade quickly dethroned warmer tones like cherry cola.
Celebrities embraced the change, with Khloé Kardashian trading her iconic platinum blonde for a sultry espresso martini hue. Even Ashley Tisdale joined in, swapping her blonde locks for a cool, dark brown shade. The result? A chic, versatile colour that flatters every complexion.
Jelly Makeup
Jelly makeup has been in the beauty conversation for years, but it’s finally taking its well-deserved spotlight. Offering a silky, sheer, buildable finish, jelly products are soft, bouncy, and versatile enough for use on lips, cheeks, and eyes. Brands like Milk and fwee have championed this texture, making it a must-have for anyone craving a juicy, dewy pop of colour.
Boyfriend Blush
TikTok once again redefined blush with the introduction of Boyfriend Blush. Inspired by the warm, rosy glow you might get after a workout—or from your partner’s flushed cheeks—this trend focuses on applying blush low on the apples of the cheeks. The result? A sweet, youthful look with a soft pink tone that’s easy to blend and utterly charming.
Sunset Blush
For those who see makeup as art, Sunset Blush is the perfect canvas. This dreamy trend layers warm tones to create an ombré effect reminiscent of a vivid sunset. Perfect for glass or cloud skin, the look shapes cheekbones and temples with a blend of colors that evoke the magic of twilight.
Sugar Plum Fairy
Hailey Bieber’s Sugar Plum Fairy makeup tutorial from last holiday season has blossomed into a full-fledged trend, especially during the summer. This ethereal look, tied to the Balletcore and Strawberry Girl aesthetics, exudes playful femininity.
Cool-toned blushes in pink and pale purple pair with glossy cheeks, shimmery lids, and fluffy brows. A clean base—whether dewy or matte—sets the stage for soft, curled lashes and a radiant, youthful glow. For a touch of glamour, add glossy lips and shimmering eyeshadow, just like Hailey.
Photo: chaeyo.0, min.nicha, for_everyoung10, haileybieber, jin_a_nana
