The Best Viral TikTok Beauty Trends to Try Out This Summer 2024

Last year, we witnessed how clean girl and food-inspired looks — everything from strawberry girl to latte makeup — boomed on TikTok and later dominated the entire summer. In fact, we attribute beauty’s current obsession with blush and lip balm to these trends’ lasting influence. Whether these trends come to go or stay, it’s the freedom to create and inspire that we love about the TikTok beauty community. The most random ideas can blow up into the season’s hottest trends and ultimately decide what’s hitting the shelves. Take this year’s broccoli freckles for example — did anyone see that coming?

Jelly makeup isn’t new but we were too busy picking sides between powder and cream. Years after it entered the beauty chats, jelly makeup is finally getting the attention and love it deserves thanks to brands like Milk and fwee. From blush to lipstick, these products come through with a dewy texture that delivers an incredibly buildable and sheer finish. They feel and look like bouncy jelly on the skin and can be worn on lips, cheeks and eyes — wherever you fancy a burst of juicy colour.

Just when we thought we had seen it all, there’s a new blush placement going viral on TikTok. Boyfriend blush mimics the lovely flush and warmth of post-sport skin by applying blush lower on the cheeks. Unlike the sculpting effect of sunburnt blush, it creates a more youthful, boyish look with pink-toned blush fluffed across almost the entire cheek. Consider using buildable liquid formulas for easy blending and soft definition.

Hailey Bieber dropped her Sugar Plum Fairy makeup tutorial during the holiday season last year, and this trend is reaching its peak this summer with the rise of cool-toned blush. A close cousin of the balletcore and strawberry girl makeup, the Sugar Plum Fairy look is unapologetically girly and flirty. It’s defined by pink to mauve cheeks, shimmery lids and glossy cheeks, along with fluffy brows, fluttery lashes and a clean base, be it dewy or matte. Take cues from the trendsetter herself and layer shimmery eyeshadow with a gloss for more glaze.

If you think pearl skin is an extension of glass skin, you’re half right. Inspired by the milky lustre of pearls, this new trend is a quiet luxury take on glass skin. It’s less wet and aims to achieve a silky, diffused sheen that leaves people wondering whether it’s the sun or just your skin. In that sense, a well-hydrated base is still the key, so reach for formulas infused with ingredients like hyaluronic acid and niacinamide. As for the palette and placement, think ethereal hues like pink, purple, taupe, blue and opal green, and apply them on the apples, cheekbones and the arch above the brow bones.