Contrary to popular belief, L Seoul is actually a Vietnamese brand that's beloved by K-pop stars.

For those who rue missed opportunities to snag a bargain from their idols, L Seoul continues to accept pre-orders for its latest hottest dress.
This isn't the first time <a href="https://www.lofficielsingapore.com/fashion/le-sserafim-custom-louis-vuitton-coachella-2024-kpop-celebrity-fashion" title="K-Pop Sensation LE SSERAFIM Wore Custom Louis Vuitton at Coachella 2024" target="_blank" rel="noopener">K-pop stars</a> have donned this brand, nor is it the maiden voyage of a Vietnamese brand onto the global fashion stage. Over the past year, Vietnamese designs have garnered international attention multiple times, propelled by the <a href="https://www.lofficielsingapore.com/beauty/best-korean-nail-artists-loved-by-kpop-groups-blackpink-newjeans-twice" title="The Best Korean Nail Artists Loved By Top K-pop Girl Groups" target="_blank" rel="noopener">K-pop idol</a> craze and the broader fame of global celebrities. This surge in popularity hasn't just stayed within Vietnamese borders. Previously, Vietnamese fashionistas often sought after foreign brands from countries like China, Korea, or Thailand. However, now, the quality and impressive designs of Vietnamese fashion have captivated fashion enthusiasts in Southeast Asia and beyond.

Speaking of L Seoul, <a href="https://www.lofficielsingapore.com/fashion/best-fashion-moments-zico-blackpink-jennie-spot-music-video" title="The Best Fashion Moments from Zico and Jennie's &ldquo;SPOT!&rdquo; Music Video" target="_blank" rel="noopener">Jennie</a> of <a href="https://www.lofficielsingapore.com/culture/blackpink-makes-history-spotify-billions-club-kpop-music-jennie-lisa-rose-jisoo" title="K-Pop Girl Group Blackpink Makes History by Joining Spotify&rsquo;s &lsquo;Billions Club&rsquo;" target="_blank" rel="noopener">Blackpink</a> recently teased her collaboration with <a href="https://www.lofficielsingapore.com/fashion/everything-you-need-to-know-about-jentle-salon-gentle-monster-jennie-blackpink-collaboration-singapore" title="All You Need to Know About Gentle Monster X Jennie Collaboration: Jentle Salon" target="_blank" rel="noopener">Gentle Monster</a> on Instagram, featuring a quick promotional video showcasing her eyewear collection. Fans quickly noticed that she was wearing the Calos two-piece mini-skirt from L Seoul. Within 15 minutes of the announcement, L Seoul had sold over 2,000 of its stock. The brand revealed that buyers not only hailed from Vietnam but also from other countries, eager to emulate their idols' style. Previously, notable personalities such as Miyeon from <a href="https://www.lofficielsingapore.com/fashion/meet-minnie-gidle-main-vocalist-kpop-lofficiel-singapore" title="Minnie on (G)I-dle's Tour, Her Style, and Her Successful Solo Ventures" target="_blank" rel="noopener">(G)I-DLE</a>, <a href="https://www.lofficielsingapore.com/beauty/k-pop-singer-actress-iu-announced-as-estee-lauder-newest-global-ambassador-campaign" title="K-pop Songstress, IU Announced as Est&eacute;e Lauder's Newest Global Ambassador" target="_blank" rel="noopener">IU</a>, Sandara Park, <a href="https://www.lofficielsingapore.com/fashion/cover-story-she-s-got-the-mo-moves" title="MOMO's Got the Mo-Moves" target="_blank" rel="noopener">TWICE's Momo</a>, among others, have been spotted in L Seoul's designs.
The synergy between <a href="https://www.lofficielsingapore.com/fashion/best-style-moments-blackpink-jennie-apartment-404-kpop-celebrity-fashion" title="All of Blackpink Jennie's Best Style Moments From 'Apartment 404'" target="_blank" rel="noopener">Jennie's style</a> and L Seoul's designs is evident, which is why the lace skirt from L Seoul caught her attention. Established in 2016, L Seoul has garnered attention for its trendy and eye-catching designs. With a focus on quality materials and innovative shapes at accessible price points, L Seoul's success serves as a prime example for young brands navigating the competitive fashion market.

Once Worn by Jennie, L Seoul's Mini-Skirt Sold Out In 15 Minutes

Tags

Related Articles

Fashion

All of Blackpink Jennie's Best Style Moments From 'Apartment 404'

Fashion

All You Need to Know About Gentle Monster X Jennie Collaboration: Jentle Salon

Fashion

5 Thai Fashion Labels Worn and Loved by Blackpink

Recommended posts for you

Fashion

All The Best Celebrity Red Carpet Cannes Film Festival 2024

Fashion

The Kith x Adidas Originals Sneaker Collaboration is Too Adorable to Pass Up

Fashion

Dior Announces Rosalía As Their Latest Global Ambassador

Living

lululemon FURTHER Ultramarathon Program Empowers Female Athletes to Exceed Their Limits

Culture

TWICE's Dahyun is Gearing Up For Her Actress Era with Upcoming Films

Fashion

Every Look From Sabato de Sarno's First Cruise 2025 Show for Gucci

Watches & Jewellery

LOEWE Launches A Jewellery Collection in Collaboration with Lynda Benglis

Fashion

All the Celebrities at the Gucci Cruise 2025 Show in London